Imagine a fabulous garden party broke out—champagne flowing, oysters on ice, well-heeled guests drifting over manicured lawns— and someone just happened to have some of the world’s finest cars strewn about the lawn, and you’ll have a pretty good idea of what The Quail is like. This is not just a car show – it’s a motorsports gathering.
The Quail, A Motorsports Gathering, as it’s formally known, has been running third friday of August on the grounds of the Peninsula’s golf course since its debut in 2003.
It’s the most exclusive event of the week, and it feels that way—from the guest list to the cars themselves. While each year centers around a different set of themes, you’ll always see an impeccable collection, from vintage race cars to brand-new hypercars making their debut.
If you arrive early, you’re likely to catch a few major unveilings—The Quail tends to attract them. Unlike other shows, there’s a heavy emphasis on what’s new, which adds a different energy to the experience. The past meets the future, and everyone’s holding a glass of something cold.
Frequently Asked Questions about The Quail
How much is a ticket?
Tickets start at $2500 per person.
How do I purchase a ticket?
You’ll need some luck. Tickets are distributed via an online lottery at the start of each calendar year. If you don’t get selected, your best bet is scouring local Facebook groups or enthusiast forums for resales.
What does the ticket include?
Parking for one vehicle, plus unlimited food and drink throughout the event. There are themed pavilions with rotating culinary options, along with brand hospitality tents—most offering everything from espresso to craft cocktails.
What do I wear?
Think garden party meets motorsport—tailored but relaxed. Flat shoes are essential for walking the course. Mornings can be foggy and chilly, but it usually burns off by early afternoon, so bring a light layer and sunglasses.
My Experience at The Quail
This was my first time attending The Quail, and I was lucky enough to go during a particularly meaningful year. One of the featured themes was the 50th anniversary of the 1973 RS Carrera—and my friend’s car was among the featured entrants!
From the moment we stepped onto the lawn, it was clear this was no ordinary car show. The energy was social, almost celebratory. Just past the gates was a lineup of artist-designed cars, including a Frank Stella piece that immediately stole my attention.
Wandering deeper into the grounds felt like drifting through different chapters of automotive history. Barn finds sat beside Singer builds. Paganis flanked vintage Ferraris. Some cars looked like they hadn’t moved in decades—others were so clean they may never have been driven. But everything was curated with care, and the crowd genuinely looked at them, not just through their phone screens.
After being dazzled by car after car for well over an hour, I finally reached the end and thought it was about time to indulge in a glass of that endless champagne. This is a party after all.
Champagne in hand, I found a shady spot near one of the brand lounges and people-watched for a while—drivers, collectors, designers, and plenty of curious first-timers like me.
The Quail has that rare combination of polish and ease. It’s high production, yes, but it doesn’t feel sterile or overly branded. Everyone is there because they love cars—seriously, deeply, and sometimes nerdily—and that gives the whole thing a kind of grounded glamour.
It’s not easy to get in. It’s not cheap. But if you ever have the chance to go, take it. The Quail is one of those rare events that actually lives up to the anticipation.
Planning to attend?
If you’re thinking about doing Monterey Car Week, I put together a full guide that covers what to see, what to skip, and how to actually enjoy yourself without burning out by day two. Read the Monterey Car Week Guide here.
